WoolSafe traditionally has had a unique selling relationship with carpet manufacturers and suppliers in the UK. It is their endorsements that guide carpet owners to employ the services of WoolSafe Approved Service Providers that use WoolSafe-approved cleaning solutions. WoolSafe has been helping wool carpets look their best and last longer for over 25 years by testing cleaning products and, through the Certification Mark, making it clear to carpet owners and cleaners which products are both safe and effective.
In the Spring of 2017, a WoolSafe delegation traveled to New York, Pennsylvania, Tennessee, and Georgia to visit 10 wool carpet and rug mills. WoolSafe put together a package of benefits and launched a new Associate Member program aimed at carpet producers and suppliers. Without exception, the WoolSafe delegation was met with a very positive reception with several mills signing up on the spot and agreement across the board to work closer together with WoolSafe and recommend Approved Products and Service Providers to their clients. The benefits of particular interest to the mills were the different ways WoolSafe is able to deliver care advice.
WoolSafe has consumer-facing videos and stain wizards on its website. Ruth Travis, one of the most experienced and respected cleaners and trainers in North America, will field calls and emails from the clients of our Associate Members advising them how to keep their carpets spotless.
Causing great excitement among the mills is the award-winning WoolSafe Carpet Stain Removal Guide App. The mills loved the ease of use and clear instructions and the way the app connects carpet owners with safe products and professional cleaners who are fully qualified to help them. Associate members are eligible to customize the app with their branding, adding a personal touch that shows that they care about their customers post-sale. Many have expressed their interest in taking up the opportunity and in the meantime are instructing sales and customer support staff to download the existing WoolSafe App.
Those mills that have become Associate Members are:
- Dixie Group’s Fabrica Fine Carpets and Rugs
- Masland Carpets and Rugs
- Langhorne Carpet Company
- Legacy Mills
- Red Rock Custom Carpets
- Stanton Carpet Custom Rugs and Runners
- Antrim Hand-Loomed Carpets and Rugs,
- Rosecore Luxurious Carpet and Custom Rugs
- Crescent Carpet Importers
- Jacaranda Carpets and Rugs
- Jorgus Carpets
- Wools of Cumbria Carpets
Other Organizations and mills recommending WoolSafe include:
- Wools of New Zealand
- British Wool Marketing Board
- Ulster Carpets
- Brintons Carpets
- Axminster Carpets
- Crossley Axminster (USA, South Africa, UK, China)
- Couristan
- Tai Ping and much more. A complete listing is on the WoolSafe website @ woolsafe.org/industry-partners.
The package of benefits we have put together will ensure that members’ wool carpets and rugs perform best and look better for longer than any other flooring on the market.
