WoolSafe traditionally has had a unique selling relationship with carpet manufacturers and suppliers in the UK. It is their endorsements that guide carpet owners to employ the services of WoolSafe Approved Service Providers that use WoolSafe approved cleaning solutions. WoolSafe have been helping wool carpets look their best and last longer for over 25 years by testing cleaning products and, through the Certification Mark, making it clear to carpet owners and cleaners which products are both safe and effective.
In the Spring of 2017, a WoolSafe delegation traveled to New York, Pennsylvania, Tennessee, and Georgia to visit 10 wool carpet and rug mills. WoolSafe put together a package of benefits and launched a new Associate Member program aimed at carpet producers and suppliers. Without exception, the WoolSafe delegation was met with a very positive reception with several mills signing up on the spot and agreement across the board to work closer together with WoolSafe and recommend Approved Products and Service Providers to their clients. The benefits of particular interest to the mills were the different ways WoolSafe is able to deliver care advice.